Our Online Journal

  • Sarees & Strength

    When you opt to be yourself, you feel the power in you.When you are true to yourself, you feel the strength inside you.When you choose not to put a...
  • UPPADA

    WHAT IS UPPADA A tiny hamlet tucked away in coastal Andhra, few kilometers away from Kakinada. A hamlet where every second home has a weaver who...
  • WEAVING MEMORIES

    Did you notice that when someone wears a good dress you marvel at it and appreciate and ask ‘Where you bought it from’ but when they wear a Saree ...
  • THREADS & COLOURS

    Remember those SUPW classes dedicated to extracurricular activities back in our childhood? We remember being given a bunch of threads and were tol...
  • A SAREE NEVER TELLS YOU TO FIT IN

    ‘M,L , XL size waali saree dena’ ! said no one ever Well, that’s the beauty of a saree. It drapes the personality you choose to give. It drap...
  • TEAMWORK MAKES THE DREAMWORK

    While the skilled weavers create magic on the loom showcasing their artistic abilities on the six yards fabric, it is the team of photographers, f...
  • NARRATIVES ON SAREES AND FILMS. PART 1- JAYAPRADA

      Films are one of the biggest influencing factors for fashion, and we are speaking from the time when they were black & white and even s...
  • SAREES & STYLES: LAKME FASHION WEEK

    SAREES & STYLES: LAKME FASHION WEEK Sibling Selfie at LFW sitting in the front row   It is that time of the year where colors, creativity ...
  • THE SAREE GETS A PODCAST !

    ” Remember the times when we had all SEEN our mothers and dear ones in a SAREE. Reminisce the times when so many of us during the Teacher’s Day W...
  • HANDMADE IN INDIA – A STEP TOWARDS SUSTAINABLE LIVING

    HANDMADE IN INDIA – A STEP TOWARDS SUSTAINABLE LIVING WHAT IS SUSTAINABLE FASHION? A fad for few, a way of living for many yet a term used by ...
  • SIX YARDS OF EXPRESSION

    We were introduced to Indian Classical dances at a very young age by our mom which truly created a foundation for how we communicate, share a thou...