The year 2020 was stirred and shaken with mixed emotions.
On one hand we have witnessed some of the worst incidents such as forest fires as a precursor to the big PANDEMIC , on the other hand we all discovered RESILIENCE in the way we pivoted our businesses and our lives.
So by the end of 2020, we realized that Prof. Dumbledore was right when he said that "happiness can be found in the darkest of times if one only remembers to turn on the light."
And in this year, our ray of light was looking inwards. Deriving answers from our culture, our traditions, our hard work, our productivity, and our passion for the skills and art of our artisans.
Now as 2020 is ending we decided to share with you some moments that were filled with positivity & happiness.
What made me happier?
1. Thriving nature
2. Technology was always there but it took the 2020 pandemic for us to adapt these technologies
3. No matter how many times we used the sanitizers and soaps earlier & found it really trivial, ultimately 2020 taught us about hygiene and personal care.
4. We managed to spend more time with our family and friends and understood how important they all are for us. Individually we were asking for a ‘Me Time’ but we all got ‘ We Time’ . Now that’s a bonus
5. How about cooking simple meals or experimenting with Dalgona coffee, doing mandala arts, or just being in the balcony? This pandemic taught us to find joy in our daily small tasks instead of waiting for big achievements to feel that pleasure.
But what made the handloom industry happier?
Handloom is a major part of the Heritage and traditions of India and it embodies the diversity and art of our country and the artistry of the weavers.
The rapidly increasing market share for good quality and handwoven goods shows the potential of the creative handicraft market.
Handloom industries started attracting fashion enthusiasts because of the increasing concern of customers towards nature. People nowadays (especially in 2020) are understanding the value of mother earth and how our daily activities and our daily choices are hurting the environment and that is in turn inspiring us to switch to more sustainable options.
Entrepreneurs are taking more interest in sustainability and the environment instead of choosing for higher profits from power looms which in turn promoted e-marketing of handloom products and provide a globalized platform to Indian art.
This pandemic also helped weavers to focus on modernization and upgradation of technology to maximize the efficiency of artisans and to reach a wider base of customers.
New Government schemes and society are coming together and taking the interest in the handloom sector and helping the weavers to work hard and earn their livelihood and respect even in these hard times.
What made Kalaneca happier?
As a brand, we also have progressed in 2020 and achieved our milestones, we are thrilled about what we have achieved, we have increased our artisan family from 5 to 63 weavers which helped us to get more love and support from our customers. We also launched a new vibrant website to give you more seamless experiences and understand more about the culture and traditions of India.
So dear friends do also share with us your positive and happy story of 2020 to start 2021 on a positive note.