Our Creation,Your Impact

We bet you didn’t know this -

but your purchase at Kalaneca is creating a deeper impact than you imagined. This article will take you only 3 minutes to read, but will widen your smiles.

Firstly, let us get you acquainted with Kalaneca's way of working because since 2014 ( Yes even before the term D2C brands entered our shopping dictionary) our mission was simple, to

• Create lightweight luxury sarees and put the Uppada Handloom Village on spotlight by taking the weavers and their craftsmanship forward
• Celebrate Indian heritage that is deeply rooted while adding a modern garnish in the representation to adapt to the changing times we are in.

And in the process we met so many of you incredible people who shopped  from us , invested your time in us and the growth story that it has created a ripple effect of heartwarming stories featuring our weavers

1.  The Village Feast

The year 2018 saw one of our core weavers Srini gaaru celebrate his daughter's function by arranging a big and a beautiful feast for the entire village. This happened with our global bestsellers PRERITA & ZARI SHEEN reaching record breaking sales amongst other creations.Srini Garu's mother had a wide smile sharing this success story with us. Even today when we visit them, we are treated to homemade laddoos while the family sits on the looms inside the house and weave.

2. The Higher Education

In the year 2023, one of our main weavers could send his son to IIT for  Engineering because of the orders we gave him, keeping his loom running .Yes the son also knows how to weave but currently is pursuing higher studies. Similarly , many weavers were able to fund their children's education year on year because of the purchase you made from KALANECA.

3. We love you 3000

Uppada ,with a heritage of more than 75 years has boasted of nearly 3000 weavers and sadly that number has come down to a staggering 1500. Your continued trust in us has allowed us to partner with more than 135 weavers today to ensure that the loom runs weaving six yards of legacy with no more reduction in the weaver count.Every weaver who is passionately weaving your next creation derives immense happiness watching the saree bringing a smile in the customers face.In the era of 'Do what you love and love what you do', these skilled artisans are a testament and living example of passion becoming the profession.

So what's next?

This 2025-26, we are about to take more initiatives for our weavers , these initiatives will be share with you all for you to actively participate in and we will look forward to your continued love and support in taking this journey forward.

Stay tuned as we at Kalaneca believe in creating the impact both to the WEARER & the WEAVER.